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Visitor Engagement and Insights

Understanding your visitors

Visitor data

Capturing data about who your visitors are, where they’re from and their behaviour is important. It will help you understand their behaviour and once you know who your visitors are, you can look at marketing activities which will attract more of them, and also potentially explore new product ideas.

 

Useful resources

How to set up Google Analytics -  Tips on how to set up Google Analytics in 5 easy steps 

Tourism data infographics -  Templates to create tourism data infographics

How to use Instagram Stories for market research

 

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Collaborating With Others

Solving problems and working together

Collaborating with others is a great way to solve problems, develop new products or ideas and attract visitors during quieter times.

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Engaging with your local RTO/EDA

marketing your destination

Working with your Regional Tourism Organisation is a great way of gaining additional exposure for your business, as well as providing opportunities to collaborate with other operators.

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Attracting Domestic Visitors

Solving problems and working together

Domestic tourists are New Zealanders travelling around and within New Zealand. Having a plan to attract domestic visitors is a great way to address issues around seasonality and fill gaps.

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Sales and Marketing

Product development, sales and marketing

Product development, sales and marketing tips for ensuring the productivity of your business.

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