Every business plan needs to include long-term goals to set the direction of the company, and short-term objectives to work towards those goals. Ensure the goals you include are ‘SMART’ (specific, measurable, actionable, reasonable and timely).
11 tips for creating a long term strategic plan - 11 essentials from bplan.com for creating a thorough and effective strategic plan.
Tips for preparing a business plan from business.govt.nz.