Visitor Engagement and Insights

Understanding your visitors

Visitor data

Capturing data about who your visitors are, where they’re from and their behaviour is important. It will help you understand their behaviour and once you know who your visitors are, you can look at marketing activities which will attract more of them, and also potentially explore new product ideas.


Useful resources

How to set up Google Analytics -  Tips on how to set up Google Analytics in 5 easy steps 

Tourism data infographics -  Templates to create tourism data infographics

How to use Instagram Stories for market research