Owned by Tourism New Zealand, Qualmark is New Zealand tourism’s official quality assurance organisation. Following an evaluation, a Qualmark business will receive a Bronze, Silver or Gold award based on their performance under Qualmark’s Sustainable Tourism Business Criteria. Accommodation businesses will also receive an official star rating that denotes the quality of the facilities on offer.   


Hotel reputation management and guest satisfaction surveys from ReviewPro.


Marketing and guest feedback software from Revinate.

TripAdvisor Green Leaders

The TripAdvisor Green Leaders Programme showcases a variety of eco-friendly hotels and B&Bs, from budget to luxury – and they’re all committed to green practices like recycling, local and organic food, and electric car charging stations.

Tiaki Promise

New Zealand is precious, and everyone who lives and travels here has a responsibility to look after it.  

By following the Tiaki Promise, you are making a commitment to New Zealand. To act as a guardian, protecting and preserving our home. A range of Tiaki Promise material is available free of charge to New Zealand tourism organisations, including a brochure and supporting video. The resources will initially be available in English, Te Reo Māori, German and Chinese, with more languages to follow. The Tiaki Promise initiative was conceived and developed by seven key organisations, including Tourism Industry Aotearoa, Tourism New Zealand, Air New Zealand, Māori Tourism, Local Government New Zealand and Tourism Holdings Ltd.


TrustYou is one of the world’s largest guest feedback platforms.