Commitment 8

Community Engagement

This Commitment is about actively and positively engaging with the communities in which we operate, taking a leadership role to champion causes that are important to the community.

To develop your sustainability plan, download the Action Plan (Word template) if you haven't already, go through the actions for each commitment, figure out where you need to start, and make a plan!

Actions to get started:

Identify things you are passionate about and ways that you can give back to your community individually or collectively, and get these underway.

 ✓ Identify at least one cause to support and get started.

Include a proportion of donated products/services in your budget each year.


Provide sponsorship information and guidelines on your website to make it easy to deal with sponsorship and donation requests, and to show which causes you support.


Volunteer to help a community or environmental cause.


Work with other businesses or groups on areas of most need in the community.


Get actively involved to ensure that community is genuinely at the heart of destination planning.


Talk about the great things you are doing to support the community.


Introduce an internship, work experience programme or community open day.


Promote local causes that need funding or volunteers

Actions for doing more:

Once you have the basics sorted, look at how you can provide structure to your community engagement activities to support mutual benefits, and measure your impact.

 ✓ Develop plans to provide structure to community engagement and focus effort on the most needed areas.
 ✓ Measure the impact of your community engagement activities and use this insight to deepen your contribution.


Back to Achieving Community Sustainability
Back to Achieving the 12 Commitments