Commitment 5

culture and heritage

This Commitment is about embracing Aotearoa New Zealand's culture and heritage as part of delivering a unique and authentic visitor experience.

To develop your sustainability plan, download the Action Plan (Word template) if you haven't already, go through the actions for each commitment, figure out where you need to start, and make a plan!

Actions to get started:

Start by understanding the culture, heritage and stories of the place in which you operate.

 ✓ Learn about the culture and heritage of the place in which you operate.

Explore ways to incorporate stories of your place into your visitor experience in a way that makes sense.


Review your visitor experience, ensuring you encompass the values of Kaitiakitanga (guardianship), Manaakitanga (hospitality) and Whanaungatanga (relationships and shared experiences).


Embrace Te Ao Māori (the Māori world), including the use of Te Reo Māori (Māori language) in a way that's appropriate for your business.

Actions for doing more:

Offering a unique, authentic visitor experience is a continual process. Review feedback from your team, visitors and the community to ensure the stories you're telling are adding value to the visitor experience. 

 ✓ Use visitor feedback to ensure your storytelling is resulting in an outstanding visitor experience. 
Find a way to work with your community to continue to collect and tell stories.


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Back to Achieving the 12 Commitments