Commitment 3


This Commitment is about innovating to solve problems, create new ways to do things and increase productivity.

To develop your sustainability plan go through the actions for each commitment, figure out where you need to start, and make a plan!

Actions to get started:

Start by ensuring you have effective strategies in place to increase productivity.

 ✓ Develop a plan to work with others to address seasonality/dispersal.
 ✓ Engage with your local RTO/EDA to work on regional issues.
 ✓ Incorporate regular product, pricing and marketing reviews into your ‘business as usual’.
 ✓ Develop a product offering and strategy to attract domestic visitors.
 ✓ Establish systems to capture data about your visitors and their behaviour. Report on this regularly to identify any trends.

Actions for doing more:

Once you have the basics sorted, look at the strategies you can put in place to increase performance.

 ✓ Get involved with sector / regional or other peer groups.
 ✓ Attend conferences and events to get ideas and keep up with trends.
 ✓ Make innovation a core part of your business planning and product development processes.


Back to Achieving Economic Sustainability
Back to Achieving the 12 Commitments