To develop your sustainability plan go through the actions for each commitment, figure out where you need to start, and make a plan!
Actions to get started: Start by ensuring you have effective strategies in place to increase productivity. |
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✓ | Develop a plan to work with others to address seasonality/dispersal. |
✓ | Engage with your local RTO/EDA to work on regional issues. |
✓ | Incorporate regular product, pricing and marketing reviews into your ‘business as usual’. |
✓ | Develop a product offering and strategy to attract domestic visitors. |
✓ | Establish systems to capture data about your visitors and their behaviour. Report on this regularly to identify any trends. |
Actions for doing more: Once you have the basics sorted, look at the strategies you can put in place to increase performance. |
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✓ | Get involved with sector / regional or other peer groups. |
✓ | Attend conferences and events to get ideas and keep up with trends. |
✓ | Make innovation a core part of your business planning and product development processes. |