New programme launched to advance tourism sustainability

A new online programme to enable tourism businesses has been launched by the tourism industry’s leading representative body.

Tourism Industry Aotearoa said the programme, which it plans to call Akiaki – Advancing Tourism, was a response to a clear call from tourism operators to continue to build their capability, particularly around sustainability.

Speaking at the industry’s biggest annual business event TRENZ today, TIA Chief Executive Rebecca Ingram said it was crucial that tourism in Aotearoa New Zealand developed “by design”.

Click here to read the full media release on Akiaki - Advancing Tourism.