Tourism strongly contributes to protecting, restoring and enhancing New Zealand's natural environment and biodiversity.
11. Carbon Reduction: The Tourism Carbon Challenge urges every tourism business to measure its carbon footprint, to take action to significantly reduce carbon emissions by 2030, and contribute to a tourism industry that is net zero carbon ahead of New Zealand’s 2050 goal.
12. Eliminating Waste: Take responsibility for the entire life cycle of products and services we use and ultimately eliminate the waste associated with these.