Establishing a Tourism Sustainability Commitment to sit alongside the Tourism 2025 economic goal was a priority project for TIA in 2017/18. The Commitment was developed with an external Reference Group and in consultation with the wider industry.
A survey of TIA members established the tourism industry’s current performance levels in economic, visitor, host community and environmental sustainability. The survey results were used to establish industry-level Goals to 2025 and beyond.
TIA Chair Grant Webster launches the Tourism Sustainability Commitment on 14 November at the Tourism Summit Aotearoa in Wellington.
Around 40 ‘early adopters’ were already signed up on launch day.
The sustainabletourism.nz website is launched, including resources to enable tourism businesses to achieve and exceed the 14 Commitments.
New Zealand tourism businesses are encouraged to sign up to the commitment.
The Commitment scorecard will be released, measuring progress against the industry-level Goals and business Commitments.