Commitment 1: Business are focused on long-term financial performance
Commitment 2: Businesses invest capital to grown, and/or to improve quality and productivity
Commitment 3: Businesses innovate and have effective strategies to mitigate the effects of seasonality
Case study - R Tucker Thompson
Ten years ago Ryan Sanders was motivated to start a tourism business to escape a dull corporate job. The business hasn't looked back, and is on track to turn over $17 million in the next 12 months.
The R. Tucker Thompson had a mighty reputation, but the organisation was stuck in a rut. So they implemented a plan which has put it in a strong position as a sustainable tourism operator and a recognised social enterprise.