Auckland Tourism, Events & Economic Development (ATEED) has signed up to the TSC, the first step towards meeting the sustainability focus of its new Destination AKL 2025 Strategy, which was launched on 11 May.
Destination AKL 2025 is an ATEED initiative, aiming to place emphasis on destination management to improve Auckland’s economic, social, cultural and environmental impact.
ATEED Destination General Manager Steve Armitage notes that Auckland's unprecedented period of growth in visitor numbers meant the Destination AKL 2025 Strategy was formed to manage the impact on the region in a sustainable and proactive way.
“By signing up to the national sustainability commitment we can work in alignment with TIA and the industry as a whole to advocate for higher standards of sustainable practice for the visitor economy,” says ATEED Destination General Manager Steve Armitage.
TIA Chief Executive Chris Roberts says that Auckland, as New Zealand’s biggest visitor destination, can also lead the way as New Zealand’s most sustainable visitor destination.
“Achieving a sustainable tourism industry in Auckland will ensure the city and its residents continue to be better off because tourism exists. Everyone has a part to play.
“I encourage all Auckland tourism businesses to follow ATEED’s lead and sign up to the Tourism Sustainability Commitment. Sustainable businesses are successful businesses.”
Read more about the Sustainability Commitment on the Auckland NZ website.