Meeting and exceeding the expectations of our visitors is a key mechanism to create added value from tourism.
New Zealand delivers world leading experiences for both international and domestic visitors.
3 International and domestic visitors’ experience of New Zealand overwhelmingly meets or exceeds expectations.
4 Tourism businesses actively engage with their visitors to ensure that the visitor experience is enhanced and adverse impacts are reduced.
4 Visitor Satisfaction: Businesses undertake customer satisfaction monitoring, evaluation and reporting.
5 Product and Market Development: Businesses innovate to improve or upgrade their offering to enhance visitor experience.
6 Visitor Engagement: Businesses educate visitors about New Zealand’s cultural and behavioural expectations.